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Restaurant branding and packaging / alcoholic ice cream shop


This group project was given during a packaging course instructed by Professor Meaghan Dee. The objective of this assignment was to create some type of food or drink restaurant, and to design the packaging for at least 3 items of the restaurant, as well as branding and logo. Our group decided to do an alcoholic ice cream shop with alcoholic and non-alcoholic options. Our main audience are young adults around 24-27. Our secondary audience are adults around 29-34 who are bringing along their kids.


My main job in this group was the menu design. I worked out a color scheme for the different flavors and specialty items, as well as additional labels for each ice cream flavor. I also created a set of icons based around the logo style to be used on the other packaging.